Louvre Abu Dhabi launched a new initiative to forge innovative brand collaborations with UAE-based small and medium enterprises (SMEs).
The programme is designed to celebrate the unique cultural and architectural heritage of the museum, while fostering creativity and sustainable growth within the UAE.
Themed around the museum’s iconic architecture, the first edition of this initiative invites UAE-based businesses to draw inspiration from the Louvre Abu Dhabi’s design and rich cultural tapestry.
The collaboration aims to create an exclusive range of innovative, high-quality products that embody the spirit of the museum and resonate with local and international audiences.
These items will be available at both the SMEs’ stores and the Louvre Abu Dhabi Boutique, enhancing the visibility of local businesses and offering the museum a curated selection of high-quality, bespoke products.
Lamya Rashid Al Nuaimi, Development, Marketing and Communications Director at Louvre Abu Dhabi, said the new initiative is aimed to celebrate not only the architectural and cultural richness of the museum, but also the creativity and talent that define the region.
“This initiative is more than a collaboration, as we strive to connect local craftsmanship and innovation with a global audience, driving meaningful impact that extends far beyond our walls,” Al Nuaimi said.
Louvre Abu Dhabi said it will be accepting proposals from applicants this month, and a committee will review the proposals and carry out the approval process the following month.
In April 2024, the physical product development will begin, it said.
