In the heart of the UAE’s rapidly evolving digital economy, one woman has consistently stayed ahead of the curve — shaping not only her own future but influencing the broader landscape of business and innovation. Prarthana Nandwani, the founder and CEO of Evogue Digital, is a name synonymous with creativity, leadership, and impact. Her journey reflects a rare combination of global exposure, entrepreneurial spirit, and unwavering resilience.
A Global Mindset from an Early Age
Born in Dubai and raised between the bustling urban hubs of the UAE and Hong Kong, Prarthana’s multicultural upbringing laid the foundation for her forward-thinking mindset. Her early education at the American School of Dubai sharpened her leadership abilities, and her curiosity for the world of business and technology was evident from a young age.
Driven by a passion for marketing and innovation, she pursued a Bachelor of Science in Marketing from Bentley University in Boston. During her time in the U.S., she immersed herself in the vibrant startup ecosystem of Cambridge, Massachusetts — often collaborating with peers and mentors from MIT. This experience gave her a first-hand look at the dynamism of the digital economy and deepened her interest in brand storytelling, design, and digital growth.
Early Career & Passion for Digital Media
Even before completing her university education, Prarthana had already begun building her professional portfolio. At 17, she landed a marketing internship at Landmark Group in Dubai. By the age of 19, she was working with Boston-based branding agency Proverb, where she explored the intersections of digital innovation and creative strategy.
She later took on roles with global brands like Sotheby’s International Realty and Steve Madden, refining her understanding of international markets, consumer behavior, and the power of digital presence. These early career moves equipped her with the versatility needed to eventually lead her own firm.
The Birth of Evogue Digital
In 2015, Prarthana launched Evogue Digital — a full-service digital advisory firm headquartered in Dubai with an additional presence in Hong Kong. The company specialises in digital marketing, branding, web design and development, search engine marketing, and custom ad solutions. Built on the principle of delivering exceptionally creative and functional digital experiences, Evogue has become a trusted partner for businesses across industries.
Prarthana’s vision for Evogue is simple yet bold — to remould international standards with originality, efficiency, and results-driven solutions. Under her leadership, the firm has successfully completed high-impact campaigns for clients worldwide, ranging from commercial giants to charitable foundations.
Social Impact at the Core
While business success is a key driver, Prarthana’s sense of purpose extends far beyond profits. As a high school senior, she helped raise $25,000 for a medical charity, setting the tone for her lifelong commitment to social causes. Evogue Digital has since been involved in several nonprofit projects, including an urgent six-day website turnaround for The Kingdom of Snow Leopard Foundation, an organisation dedicated to protecting endangered species in Kazakhstan.
Her dedication to empowering others — especially individuals with determination — reflects a core belief that business should be a vehicle for positive impact.
A Recognised Leader in the Business Community
Prarthana is an active member of the Dubai Business Women’s Council, and her influence is increasingly visible across international platforms. She has participated in global business forums across Europe, the UK, and the Middle East, fostering cross-cultural collaboration and promoting innovation in the digital economy.
She was named a Top 5 Finalist in the Miss Influencer UAE competition — a recognition of her growing influence in the digital and entrepreneurial ecosystem. Her speaking engagements, including the SME World Summit, have further cemented her role as a thought leader in branding, technology, and entrepreneurship.
Beyond the Boardroom
Outside her professional life, Prarthana is a passionate writer, visual thinker, and art enthusiast. Her blog reflects her curious mind — covering themes like the emotional value of a photo or the layered beauty of storytelling. A regular at art galleries and architectural tours, she draws inspiration from design and culture to inform her creative process at work.
Her reading list is filled with thought leaders like Malcolm Gladwell, whose work aligns with her love for deep insights and innovative thinking.
Looking Ahead: AI & Expansion
Prarthana’s plans for the future are grounded in innovation. She is actively exploring the integration of Artificial Intelligence into Evogue’s digital services — aiming to streamline operations, enhance client engagement, and deliver even more personalised results. With an eye on regional expansion, she is evaluating opportunities in Kuwait, Saudi Arabia, Bahrain, and Abu Dhabi to grow the firm’s reach.
As she continues to break boundaries in business, Prarthana Nandwani remains a beacon for aspiring entrepreneurs — especially women — proving that with vision, dedication, and courage, anything is possible.
Prarthana Nandwani is not just building a business — she’s building a legacy. One that empowers others, embraces change, and celebrates the power of ideas in a digitally connected world.
