In an age where health, sustainability, and conscious living are redefining modern luxury, Heveya® stands at the forefront of a wellness revolution—beginning not in the gym or the kitchen, but in the bedroom.
Founded in Singapore in 2013, Heveya® emerged from a simple yet powerful belief: that true rest begins with natural comfort and ethical design. As mass-market mattresses dominated with synthetic foams and quick-replace formulas, Heveya® took the opposite approach—building sustainable sleep systems made to last up to two decades. Today, from Dubai to Bali, the brand is inspiring a global audience to sleep better, live cleaner, and invest consciously.
Organic by Nature, Designed with Purpose
What sets Heveya® apart is its unwavering commitment to what’s inside the mattress. Each piece is made with 100% natural organic latex, sourced from the world’s first certified organic plantation in Sri Lanka—where the soil is nurtured without chemicals for over four years before harvesting. The result is an eco-luxury sleep surface that’s biodegradable, metal-free, and hypoallergenic, crafted in Europe to the highest environmental standards.
From Spain to Belgium, every Heveya® product is shaped by craftsmanship and science—offering superior spine alignment, breathability, and pressure relief, all while promoting circular production. Unlike traditional mattresses that end up in landfills for centuries, Heveya®’s designs are recyclable and reusable, minimizing ecological footprint and maximizing wellbeing.
The Man Behind the Vision
At the helm of Heveya® is Thijs Veyfeyken, Managing Director and visionary brand custodian. Based in Dubai, Thijs oversees a global network spanning Southeast Asia, Australia, and the Middle East, while actively curating the brand’s expanding product range and in-store experiences.
An advocate for lifestyle balance, fitness, and thoughtful living, Thijs brings personal passion to the brand’s mission. His leadership has seen Heveya® become not just a mattress company, but a full-spectrum wellness destination—with sustainable linens, ergonomic pillows, and a philosophy rooted in mindfulness.
A Certified Force for Good
Heveya® is one of the rare luxury bedding companies globally to achieve Certified B Corporation status—a prestigious designation that recognises businesses meeting the highest verified standards of social and environmental performance. This isn’t a marketing badge; it’s a framework that guides how Heveya® treats its workers, customers, communities, and the planet.
From donating 1% of sales to environmental and social causes, to planting 12,000 trees annually in partnership with indigenous groups in Borneo, the brand’s impact is tangible. Its sustainability practices extend to its packaging, supply chain, and showroom design—each detail echoing the mantra: Comfort Meets Nature.
Who Sleeps on a Heveya®
The typical Heveya® customer is not typical at all. Often CEOs, doctors, and executives between 35 and 60 years old, they are wellness-driven individuals who value longevity over impulse, nature over trends. They practice yoga or Pilates, travel frequently, and invest in high-quality items that align with their lifestyle. For them, sleep isn’t a routine—it’s a ritual.
And Heveya® delivers that ritual with sophistication. Each showroom is a curated gallery of textures and calm, often featuring local artistry and raw material displays that celebrate design integrity and cultural connection.
The Future of Rest
As the luxury wellness movement evolves, Heveya® is setting a gold standard—one where ethical sourcing, health-conscious design, and timeless craftsmanship converge. In a region like the Middle East, where opulence often means excess, Heveya® is reframing luxury as longevity, purity, and purpose.
From its showroom in Dubai’s Al Quoz district, the brand invites customers to not just buy a mattress, but to rethink the way they sleep—and, ultimately, the way they live.
Sleep well. Live better. Choose consciously. That’s the Heveya® way.
