Dubai-headquartered restaurant technology platform Eat App has raised $10 million in a Series B extension round, reinforcing investor confidence in the company’s growth trajectory as it scales its footprint across the Middle East, Europe, and North America.
The latest funding brings fresh capital into Eat App following its earlier Series B round, providing additional runway to accelerate product development, expand enterprise partnerships, and deepen its presence in key hospitality markets. While the company did not disclose its updated valuation, the extension signals continued momentum at a time when funding conditions for technology startups remain selective.
Founded in the U.A.E., Eat App offers a reservation and guest management platform designed for restaurants, hospitality groups, and food and beverage operators. Its software helps venues manage bookings, reduce no-shows, analyze diner behavior, and optimize table utilization. Over time, the platform has evolved beyond reservations, positioning itself as an operating system for restaurants seeking data-driven insights into customer experience and revenue performance.
The Series B extension comes as the global hospitality industry continues its post-pandemic transformation. Restaurants are increasingly turning to technology to manage rising costs, staffing challenges, and changing consumer expectations. Platforms that combine reservations, CRM tools, and analytics are becoming essential rather than optional, particularly for premium and high-volume venues.
Eat App has capitalized on this shift by focusing on enterprise-grade features while maintaining flexibility for independent restaurants. The company serves thousands of venues globally, with strong traction in the Middle East—a region known for its dynamic dining scene and high concentration of hospitality investments. Dubai, in particular, has emerged as a global food destination, creating fertile ground for restaurant technology adoption.
According to people familiar with the company’s plans, the new funding will be used to enhance Eat App’s core platform, invest in artificial intelligence–driven insights, and strengthen integrations with point-of-sale systems and third-party hospitality software. International expansion remains a priority, with continued focus on Europe and North America, where competition in the restaurant tech space is intense but market size is significantly larger.
Investors backing the extension round are betting on Eat App’s ability to differentiate through depth of functionality and regional expertise. Unlike some global competitors that focus primarily on consumer-facing reservations, Eat App has emphasized tools for operators—helping restaurants understand guest preferences, improve retention, and maximize lifetime value.
The company’s growth also reflects a broader trend within the U.A.E.’s startup ecosystem. The country has positioned itself as a regional hub for technology companies serving global markets, supported by strong infrastructure, access to capital, and proximity to fast-growing emerging economies. Startups in sectors such as fintech, logistics, and food tech have increasingly been able to raise later-stage funding rounds without relocating abroad.
From an industry perspective, Eat App’s Series B extension highlights renewed interest in vertical SaaS businesses—software companies built to serve specific industries with tailored solutions. While consumer tech funding has fluctuated, platforms that generate recurring revenue from enterprise clients have remained attractive to investors seeking more predictable growth models.
Hospitality analysts note that data-driven guest management is becoming a competitive necessity rather than a luxury. As restaurants compete for repeat customers, tools that personalize experiences and reduce operational friction are gaining importance. Eat App’s focus on analytics and CRM aligns with this shift, positioning the company to benefit as restaurants increasingly professionalize their operations.
The funding round also comes amid consolidation in the restaurant technology space, with larger players acquiring niche platforms to expand their offerings. While Eat App has not announced acquisition plans, its strengthened balance sheet gives it greater strategic flexibility—whether to pursue partnerships, acquisitions, or accelerated organic growth.
Looking ahead, Eat App’s challenge will be execution at scale. Expanding across diverse markets requires navigating different dining cultures, regulatory environments, and competitive landscapes. Maintaining product quality while onboarding larger enterprise clients will be key to sustaining growth and preparing for a potential future funding round.
The $10 million Series B extension marks another milestone for Eat App and underscores the growing role of U.A.E.-founded companies in building global software platforms. As restaurants continue to embrace technology as a core part of their operations, Eat App is positioning itself to be a long-term player in the evolving hospitality ecosystem.
